Upon joining CarBravo at MRM, Krystle quickly became the glue between creative, strategy, and account teams—bringing structure, clarity, and fresh thinking to large-scale campaigns. She redefined team processes, earning praise from senior leadership for her ability to balance organization with creativity, all while fostering a culture of collaboration and momentum.

A true hybrid thinker, Krystle seamlessly shifts from big-picture vision to in-the-weeds execution. She thrives in complex, high-stakes projects, from massive website overhauls for Fortune 500 brands like Verizon, GM, and Honeywell to streamlining workflows with smart tools and systems that make creative work smoother and more impactful.

Extracurricular projects:

• Designing and building a successful Shopify site that won a Bronze Canne Lion and a Wood Pencil.

• Collaborating with fellow associate creative directors to create "A Guide to Being a Badass ACD" for aspiring creative leaders.

• Spearheading the creation of “The Accessibility Library for Creatives” guide and workshops.

• Leading and presenting new business pitches.

Featured clients:
General Motors/CarBravo, Verizon, The Coca-Cola Company, Honeywell, The Girl Scouts of America, Chobani, Kellogg, Planet Reimagined, Cleveland Clinic, Henry Ford Health System and Hungry Howies.

AWARDS

• Cannes Lions 2024 – Bronze Winner / Creative Commerce: Challenges & Breakthroughs​ (Barbie + CarBravo)

• D&AD, May 2024 – Pencil Winner / Commerce & Brand Partnership​ (Barbie + CarBravo)

• New York Festivals Advertising 2024 Awards​ – Silver (Barbie + CarBravo)

• Cresta 2024 – Silver Winner / Creative Commerce (Barbie + CarBravo)

• 2024 Ad Age Global Automotive Marketing Awards – Best Sales Event Campaign: National (Barbie + CarBravo)

SKILLS & STRENGTHS

• Big Ideas – Conceptual thinking that also drives results.

• Creative Leadership – Inspiring teams, fostering collaboration, and making great ideas happen.

• Clear Communication – Presenting, pitching and simplifying the complex with confidence.

• Tech-Savvy & AI-Forward – Adobe, Figma, AI tools (Midjourney, ChatGPT). I pride myself in constantly learning new things.

• Multi-Tasking – Managing multiple projects, tight deadlines and shifting priorities with ease.

• Strategic Thinking – Blending creativity, data and business goals for work that delivers.

AT A GLANCE

• Lead brainstorms and creative meetings

• Develop and execute campaign concepts

• Oversee projects from idea to execution

• Present ideas to clients and stakeholders

• Mentor and grow creative talent

• Ensure top-quality, on-brand creative work

EXTRAS

In her spare time Krystle enjoys making art, learning new things and creating passion projects.