Used Barbie Dream Cars

Role: Associate Creative Director
Client: CarBravo

• Cannes Lions 2024 – Bronze Winner
  Creative Commerce: Challenges & Breakthroughs​

• D&AD, May 2024 – Wood Pencil Winner Commerce: Brand Partnership​

• New York Festivals Advertising 2024 Awards​ – Silver

• Cresta 2024 – Silver Winner / Creative Commerce

• 2024 Ad Age Global Automotive Marketing Awards – Best Sales Event Campaign: National

Barbie is having a moment. She’s EVERYWHERE. But pink popularity came with a price: used Barbie Dream Cars (toy cars) selling on resale sites for insanely inflated prices (10+ times normal value).

America’s newest used car brand, CarBravo, insists on fair and honest prices for all used cars—yes, even toy ones. With a modest budget and the green light from Mattel, we bought as many overpriced used Barbie Dream Cars as we could and listed them on our commerce site (you can get to it here) designed to mirror the real CarBravo.com. So you could search, filter, and buy them at fair and honest prices. Just like our REAL full-size vehicles.

With each delivery, custom QR codes in our packaging connected every toy Dream car to listings of the same or similar real-life vehicles on CarBravo.com.

And the results had clients tickled pink: Sold-out Barbie inventory, 12X more views for real-sized cars on CarBravo.com and our best sales month ever.

View page on CarBravo