General motors

Role: Senior Art Director

Be an engaging story teller
GM.com

In order to create a successful site experience for the new GM.com, our goals were to:

• Always ladder up to GM’s corporate mission

• Prompt further exploration, both within stories and through associated content

• Encourage content sharing through easily accessible menus

• Offer quick access to GM brand sites, including Maven, Lyft and owners sites

• “Show” more than “Tell” the stories that express GM’s brand promises and PROVE GM is moving humanity forward (and how it benefits the audience)

I’m honored to have had my concept and design chosen for the redesign.