Girl Scouts

Role: Associate Creative Director / Art Director

The Ask
Create a video that resonates with and excites millennial moms and their Gen Alpha daughters, encouraging them to join a fun, lifelong fellowship.

Concept: Unboxing Friendship
Girl Scout cookies are iconic, but selling cookies is just one part of the Girl Scout experience. It’s truly about togetherness. The friendships and connections she’ll make now will support her throughout her life.

Girl Scouts is also where she’ll make discoveries, try things, learn things and be surprised by things. It’s her time to shine, be herself and have fun.