GENERAL MOTORS USED VEHICLE QUIZ

Role: Senior Art Director

Shopping for a used vehicle can be overwhelming

To simplify the process and connect customers to the vehicles that best fit their lifestyles and budgets, we developed an interactive quiz that filtered the inventories of both Factory Pre-Owned Collection and Certified Pre-Owned based on their responses.

The result was a more relevant vehicle search that helped narrow the large pre-owned inventories so that customers could get shopping faster.