Henry Ford Health System – Dear Obesity Campaign

• Concept development
• Art direction + design

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Dear Obesity, eat my dust.
Dear Obesity, the weight is over.
Dear Obesity, I want answers.

The Bariatric Surgery Program at Henry Ford Health System was looking for a new campaign to motivate patients to take control of their health and learn about their bariatric surgery options.

"Dear Obesity" is a concept that empowers patients to take control of their health by trash talking Obesity.